AEM Custom Carpentry

Project Overview

AEM Custom Carpentry, a full-service woodwork and cabinet-making business based in Detroit, needed a professional website that reflected their attention to detail and high-quality craftsmanship. 313 Web Design delivered a custom WordPress solution that showcases their portfolio, services, and process — while making it easy for potential clients to connect.

Challenge

The client’s goals were clear:

  • Create a polished, high-end digital experience that mirrors the quality of their physical work
  • Present a detailed list of services in a user-friendly format
  • Build a portfolio section to showcase past carpentry projects visually
  • Educate customers on their process and craftsmanship
  • Optimize for local SEO to attract leads in the Detroit Metro Area

Our Process & Tech Stack

  1. Discovery & Content Strategy
    We began by analyzing AEM’s services and business story to define a structure that highlights what sets them apart — quality, transparency, and craftsmanship.
  2. WordPress Development with Custom Theme
    We developed a clean, minimalist WordPress theme tailored to highlight imagery and project details. This gave the brand a polished yet approachable feel.
  3. Service & Gallery Sections
    The services were organized with clear, scroll-friendly descriptions. A visual gallery and portfolio were implemented using custom post types, allowing the client to easily upload new projects and categorize them.
  4. SEO & Performance Optimization
    We crafted SEO-optimized headings, metadata, and page structure — focused on keywords like custom cabinets Detroit, carpentry services Michigan, etc. The site was also optimized for mobile responsiveness and fast load times.
  5. Contact & Lead Capture Integration
    A contact form with spam protection and tracking was embedded to streamline lead generation and consultations.
Project Info

Category

Website Design & Development, Branding, hosting.

Client

AEM Custom Carpentry

Industry

Building & Construction

Stack

PHP, HTML, Javascript, Bootstrap

Conclusion

The Solution

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