AEM Custom Carpentry

Project Overview

AEM Custom Carpentry, a full-service woodwork and cabinet-making business based in Detroit, needed a professional website that reflected their attention to detail and high-quality craftsmanship. 313 Web Design delivered a custom WordPress solution that showcases their portfolio, services, and process — while making it easy for potential clients to connect.

Challenge

The client’s goals were clear:

Create a polished, high-end digital experience that mirrors the quality of their physical work
Present a detailed list of services in a user-friendly format
Build a portfolio section to showcase past carpentry projects visually
Educate customers on their process and craftsmanship
Optimize for local SEO to attract leads in the Detroit Metro Area

Our Process & Tech Stack

Discovery & Content Strategy
We began by analyzing AEM’s services and business story to define a structure that highlights what sets them apart — quality, transparency, and craftsmanship.
WordPress Development with Custom Theme
We developed a clean, minimalist WordPress theme tailored to highlight imagery and project details. This gave the brand a polished yet approachable feel.
Service & Gallery Sections
The services were organized with clear, scroll-friendly descriptions. A visual gallery and portfolio were implemented using custom post types, allowing the client to easily upload new projects and categorize them.
SEO & Performance Optimization
We crafted SEO-optimized headings, metadata, and page structure — focused on keywords like custom cabinets Detroit, carpentry services Michigan, etc. The site was also optimized for mobile responsiveness and fast load times.
Contact & Lead Capture Integration
A contact form with spam protection and tracking was embedded to streamline lead generation and consultations.

Project Info

Website Design & Development, Branding, hosting.

Client

Industry

Building & Construction

Stack

PHP, HTML, Javascript, Bootstrap

Conclusion

The Solution

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